The article deals with the comparative study of stylistic peculiarities of advertising language in the English and Kyrgyz languages. The relevance of the topic is due to the 36 fact that nowadays advertising has a very strong impact both on the consumer market, political and cultural life of society, and on the language and its development as a system. The novelty of this research lies in the fact that it conducted a comprehensive study of the stylistic techniques used in the advertising slogans in the English and Kyrgyz languages; moreover, the advertising slogans used in Bishkek city have been mostly analyzed.

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